Ann Charles is Founder and CEO of BRANDfog, an NYC-based company offering Social Media Branding and Corporate Social Responsibility Strategies for C-Suite Executives.
In December, I read a story about social scientists who believe that humans have evolved to become more compassionate and collaborative in our quest to survive. This was called “Survival of the Kindest.” The theory states that sympathy is our strongest human instinct, and helping others is critical to the survival of the whole species. These days, corporations are starting to have the same realization.
Thanks to a social media culture that reveres transparency and demands accountability, companies today are seen through the critical lens of the Triple Bottom Line: People, planet and profit. Corporate Social Responsibility (CSR) states that businesses should act as stewards of society, the environment, and the economy. The social media spotlight brings accolades and new business for companies that give back, while brands behaving badly are pilloried in online communities like Twitter and Facebook, followed by the mainstream press.
Creating a CSR strategy has become a primary challenge for CEOs. Fortunately, social media can be an invaluable resource for companies willing to commit to becoming better corporate citizens.